Danny Whatmough.com - Latest Comments

Re: Agile PR: let’s move away from big campaigns and constantly innovate

rabia amein — Tue, 16 Feb 2016 11:16:00 -0000

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Re: Paid: a must, not a maybe for PR

Paul Sutton — Sun, 21 Jun 2015 03:04:59 -0000

My take, John? It's the latter of those two.

Re: Paid: a must, not a maybe for PR

John Brown — Fri, 19 Jun 2015 09:41:44 -0000

Totally agree with you Danny. The industry is either scared shitless to get involved with the 'big boys' (advertisers) or totally myopic and can't see beyond the 'pure' earned media.

Re: 5 quick fixes for the PR industry #stateofpr

Danny Whatmough — Fri, 27 Feb 2015 17:30:47 -0000

Thanks Elayne. Yes the practicalities are clearly not straightforward. But interesting to hear some of this happens in govt already.

Re: 5 quick fixes for the PR industry #stateofpr

Danny Whatmough — Fri, 27 Feb 2015 17:29:06 -0000

Good point. I guess I meant quick in the sense that I just sat down for 30 mins and brainstormed them. And I guess if we all did that a bit more and worked to put some of them into practice, we'd maybe get somewhere. Like the sound of your nudge ideas....

Re: 5 quick fixes for the PR industry #stateofpr

Elayne Phillips — Fri, 27 Feb 2015 14:36:49 -0000

I agree, more robust, practical steps to test/check compliance levels and capability is a
good idea - we do some of this already in Govt in testing people as part of the recruitment process. Having the time to do it all may of course be a different matter.

Re: 5 quick fixes for the PR industry #stateofpr

Stuart Bruce — Wed, 25 Feb 2015 05:33:32 -0000

All great ideas Danny, but not sure that most of them count as 'quick'. I'm working on idea for 5-10 'nudge' ideas for individual PR practitioners, that for each person won't make much difference, but cumulatively might achieve something.

Re: Agile PR: let’s move away from big campaigns and constantly innovate

shazia zeeshan — Tue, 10 Jun 2014 16:28:08 -0000

ou need to pay even more attention to processes, objectives and, of course, measurement.

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Re: Facebook responds to the organic reach issue

Jeremy Taylor — Fri, 06 Jun 2014 11:33:36 -0000

I've got to say I agree with Facebook on this one. Firstly, I wouldn't say there has been a blanket reduction. The stats show that about 70% of brands have seen their reach reduced, but I still have a client who typically reaches 30-50% of their fans. Granted, they're a sports community so it's a particularly engaged audience and this can't be replicated for every brand, but it shows that if your posts are popular then fans will still see them.

I also see quite a bit of organic content from brand pages in my personal newsfeed - but only the ones that get me clicking. This suggests to me that Facebook is, in fact, doing a pretty good job of showing me the content I want to see.

The final point I'd make is that if users really felt like they weren't seeing the content they wanted to, they could easily change their news feed to be most recent first and negate edgerank altogether. The fact is very few people have done this, which again suggests to me that most people are happy with what they're seeing.

Re: SEO and PR: the future? #prcagateway

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Re: SEO and PR: the future? #prcagateway

Spook SEO — Fri, 16 May 2014 02:15:21 -0000

Both are into public relations and search engine optimization, and they also both provides mutual benefits. As for me, I think if this two offers a solution to everyones problem. Then they might make it in the future..

Re: Twitter + Yammer? What could have been…

Chris Norton — Wed, 04 Jul 2012 06:59:22 -0000

Danny an interesting post - I love Yammer and Twitter and they both do very interesting jobs. They are similar and different at the same time. I think Microsoft are struggling to decide a way forward at the moment what with the recent launch of their tablet. Is software for PCs still the future? I think that's the questions they are asking themselves. Yammer is a great product and an internal only Twitter is a good idea. I think the two together could have been a match made in heaven.

However, Twitter are now changing the rules on the API on a regular basis as it tries to maximise its revenue streams. Expect more 3rd party apps to have their abilities removed and Twitter to have an edge. So you start using their products only. I think Hootsuite is safe but the others are in its sights if you ask me.

Re: In praise of Econsultancy; a publishing model that works

Sean Fleming — Sun, 24 Jun 2012 05:40:44 -0000

You're dead right about the global thing. I hadn't considered the impact that could have.

I hope you got that I was attempting an admittedly robust leg-pull, not having a sly dig. :)

Re: In praise of Econsultancy; a publishing model that works

Andrew Girdwood — Sat, 23 Jun 2012 09:48:57 -0000

Great piece. It's all about thought leadership. Econsultancy earns it and then cashes it in with training, research and conferences. Actually, it's a little more than that because they make sure those training sessions, research and conferences are as good as they can be.

Re: In praise of Econsultancy; a publishing model that works

Danny Whatmough — Sat, 23 Jun 2012 08:01:22 -0000

Ahem, thanks Sean. I make no claim about being unbiased :)

I think you make some great points here.

The fact is that many legacy publishers spent so long worrying about what to do about print that they missed the boat when it came to online. As you say, the winning formula isn't hard to work out. The freemium model works if you have a good product and you can prove it. Have the confidence to do this, without paywalls, and you will quickly build up an audience that will be happy to pay for other 'things' because they have respect and buy-in for the brand.

Another point which I haven't mentioned above is the 'global' aspect of what Econsultancy has done during the last few years. This potentially gives Centaur a good opportunity to extend its reach overseas although, again, that is much easier said than done.

Re: In praise of Econsultancy; a publishing model that works

Sean Fleming — Sat, 23 Jun 2012 07:44:00 -0000

Interesting piece.

I can't help but wonder how anyone who was put out to grass by Centaur when it closed Reputation Online, took NMA online only etc, must be feeling about this. Not just the journalists involved, but the marketing, sales, admin and management staff that were caught up. Here we are, not really that long after the event, witnessing Centaur shedding millions for Econsultancy.

I'm quite sure some people might conclude Centaur didn't really know what it was doing, hasn't got a clear strategy in place yet and is reacting to market events rather than charting its own course.

This will be one to watch. I used to work for VNU Business Publications on Broadwick Street. That was a company that tied itself in terrible knots trying to reconcile online and print, and by and large it never really pulled it off convincingly. I wonder if we are seeing Centaur dancing to a similar tune.

Making money from an online only model oughtn't be particularly difficult. After VNU, I ended up as managing editor (news) - yes, that was the job title - for a couple of years. There's a business that's done incredibly well.

Finally, Danny, I've got a lot of professional respect for you. But you can't really expect to be an unbiased source on this, regardless of your up-front disclosure. :)

Re: PR and Wikipedia – let’s push for a better relationship

Danny Whatmough — Fri, 22 Jun 2012 15:50:03 -0000

Thanks John, I do see your point. This is potentially an area where there needs to be some clarification. I should add that these aren't accepted guidelines yet. The consultation period is open until Sunday so I would encourage you to add your comments to the Wiki and get involved in the discussion.

Re: PR and Wikipedia – let’s push for a better relationship

John Cass — Fri, 22 Jun 2012 13:28:58 -0000

You state "If you don’t have a
neutral point of view (e.g. PR), you shouldn’t edit." There's a
difference between taking a neutral point of view with the content, and
being considered not neutral because of your authorship. According the
guidelines, it is okay to edit in some ways. This is stated in the CIPR
guidelines, but is really contradicted by stating if you are in PR you
automatically have a non neutral point of view. Perhaps its a nuance,
but my impression, and I think readers of the articles and maybe
guidelines is, "if you are in pr, you don't edit," I don't agree with
that if you write from a neutral point of view and reveal your
affiliations.

Re: Is the PR agency model broken?

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Re: Is the PR agency model broken?

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Re: A requiem for word counts. Who’s with me?

Danny Whatmough — Tue, 01 May 2012 05:02:03 -0000

Great quote, thanks Steve.

Re: A requiem for word counts. Who’s with me?

stevefarnworth — Tue, 01 May 2012 05:00:09 -0000

Yes, yes, yes - a thousand times, yes! When I used to review consumer tech products, most of my reviews regularly came in under 700 words (news posts usually under 300) and almost everyone questioned why they were so short, I asked them whether I had left anything out or whether the copy was poor/dry and their response was always "no" - just a strange fixation that anything worth reading has to be long.

"The most valuable of all talents is that of never using two words when one will do" - Thomas Jefferson

Re: A requiem for word counts. Who’s with me?

Alexander Perryman — Fri, 27 Apr 2012 09:16:15 -0000

On the other hand, if a post makes its point, but is too short, I feel a little short-changed having clicked through to it.

Re: A requiem for word counts. Who’s with me?

Ronan Shields — Thu, 26 Apr 2012 16:19:58 -0000

Can't agree more Mr Whatmough! Word counts are a legacy of the print era when editorial had to write enough for commercial to sell a 'contextually relevant' ad on the other side of the page

Re: Digital PR in Black and White #prcacareers

Chris Hoskin — Thu, 01 Mar 2012 12:43:39 -0000

Brilliant.

What is the narrative for slides 45-48?